Academic Extension Activities

• Personality development of students to exhibit skills of management graduate to fit in the competitive market as a prospective Entrepreneur.
• Preparing students in the areas of soft skill development including Business communication development training, Resolving Business Case Studies through live discussions, Encouraging Group Discussions, Participating in practical interview training development etc.,
• By conducting Management based training programs like training in Leadership, Management by Objectives etc., Professional managers are trained to develop to the maximum extent as per current market demands.
• Personal and Professional attention to students for their 360 degree improvement in career aspects.
• Accompanying students and involvement in student interaction during Industry visits.

Active participation in Seminars, guest lectures and management meets.

Conferences/Seminars Participated and Papers Presented

1. National Conference on “Emerging Challenges and Strategies for Service Sector”  December-2011 at Adikavi Nannaya University, Rajahmundry.

Paper Presented: Emerging Trends of HRM Services in Education Services.

2. “UGC sponsored National Seminar on Entrepreneurship Development” February-2011 at Government Degree College, Palamaner.

3. “National Seminar on “Emerging Issues and Challenges of Insurance Sector in India”  March-2013 at Kakatiya University, Warangal.

Paper Presented: Emerging Issues and Challenges of Insurance Sector in India- A Diagnostic and Prescriptive Approach

4. Two Day National Seminar on “Changing Scenario of Human Resources in India” October-2012 at Acharya Nagarjuna University, Guntur.

Paper Presented: Resolving Problems of Under and Unemployment: A Conceptual study related to India Human Resources.

5. National Conference on Contemporary Issues in Management and Co-Operation Prospects and Challenges May-2013 at National Institute of Co-Operative Management- Gandhinagar.

Paper Presented: Social Networking sites Impact on Job Performance in Indian IT Industry.

Books Published:

1. “Evaluation of Employee Engagement Practices in Select Organizations”, Authored by: S Md Gouse Basha, B Raghavendra and P Murali Krishna   Lambert Academic Publishing, Deutschland / Germany, Email: info@omniscriptum.com, ISBN No. 978-3-659-58736-8.
2. “HRM Practices for Organizational Effectiveness in Life Insurance Industries”, Authored by: B Raghavendra S Md Gouse Basha and P Murali Krishna   Lambert Academic Publishing, Deutschland / Germany, Email: info@omniscriptum.com, ISBN No. 978-3-330-05153-9.

Research Papers in International Journals:

• “Job Satisfaction and Customer Oriented Behaviors as OCBs”, B. Raghavendra & S Md Gouse Basha International Journal of Human Resources Management (IJHRM), 5(3), April – May 2016, pp.21-29, ISSN No. 2319-4936, www.iaset.us
• “Influence of HR practices on Employee Engagement”, B. Raghavendra and S MD. Gouse Basha International Journal in Management and Social Science (IJMSS), June 2016, ISSN No. 2321-1784.
• “Social Networking Sites: Impact on Job Performance in Indian IT Companies”, Prof. P Murali Krishna, Mr. P Sravan Kumar, Mr. S Md Gouse Basha The Journal of Management and Co-Operation, X(4), Oct-Dec-2013, pp. 4-8.  ISSN No. 2249-2275, www.nicm.coop
•  “Customer Satisfaction in Life Insurance – An Empirical study In Rayalaseema Region of Andhra Pradesh”B. Raghavendra, K. Pavan Kumar, Smd. GouseBasha and Dr. P. Murali Krishna Commerce times –International Research journal, Nov 2014, pp.68-76, ISSN 2320-9461.
• “S Md Gouse – A Study on Effectiveness of Google Virtual Tour on Business Promotions, Asian Journal of Management. 2018; 9 (1): 548-554.
• “ S Md Gouse – Business Beyond Boundaries – E-Commerce and E-Business Challenges, IJRCM 2012; 9 (2): ISSN-2231-1009.

Research Papers in National Journals:

1.  “Emerging Trends of HRM Services in Education Services-A Conceptual Study”,

Prof. P Murali Krishna and Mr. S Md Gouse Basha
Emerging Challenges and Strategies for Service Sector-2012 pp 9-17.
ISBN No. 978-93-82062-29-5,

2. “Resolving Problems of Under and Unemployment”, Prof. P Murali Krishna and S MD. Gouse Basha - Changing Scenario of Human Resources in India- 2012,

ISBN No. 978-93-5097-139-0.

Faculty Development Programmes:
Participated an Eight Day Faculty Development Program on “AN OVERVIEW OF THE NAAC ACCREDITATION FRAMEWORK IN LIGHT OF NEW GUIDELINES” organized by Dr. K.V. Subba Reddy Institute of Technology From 15-09-2021 to 22-09-2021.